- 1 5 keys to conquer Google with your texts
- 2 5 Keys to make Google fall in love with your essays
- 3 1. SEARCH THE TOPIC
- 4 2. Get a list of keywords
- 5 3. Format your text
- 6 4. A picture is worth a thousand words
- 7 5. Share it on your social network
5 keys to conquer Google with your texts
You sit in front of the computer, start writing and after four hours of hard work you feel that you have written the best post in the world.
It was hard but it was worth it!
You hit the publish button… and you wait, wait, wait… But visits never come.
But… Why? If you have worked out a post of milk.
So much work for nothing?
has this ever happened to you?
It can be quite frustrating putting so much effort in writing amazing essays when it seems that no one is actually reading them
We often come across cases of entrepreneurs who have bet on the contents of their project but do not obtain the expected results. -I write a new text every week but still Google does not position me – they complain.
Then it’s time to stop and think and see if the content being created is appropriate and review a whole series of factors that the powerful big G and the other search engines take into account when positioning your web project.
Because, the search engines love good content . That is an undeniable truth. However, the search engine algorithm values, in addition to texts, many other factors when placing a website among the first results.
|If you want to know the 200 factors that Google values at the time of reading to position your web page you cannot miss the brilliant post, that although it has a couple of years, we consider that it is an indispensable reading.|
Now, you can get used to the idea that content is not enough to succeed if you have neglected other SEO factors .
Even if you have written good content you may be relegated to the darkest depths of the SERPs. The web is full of hundreds of great articles that have not managed to position themselves as their authors would have liked.
But don’t worry, we won’t leave you with a bad taste in your mouth.
Just as we have told you that writing quality content is no guarantee of good positioning, we can assure you that there are a series of tips that you can apply when writing and optimizing your texts to ensure that, at least, the factors of the algorithm that you can enhance with a correct wording are covered.
Take paper and pencil, we are getting started!
5 Keys to make Google fall in love with your essays
Before starting with this list of 5 tips that will help you know how to write content for the Internet and to make Google fall in love with your texts, we want you to understand a message so that it is engraved on fire.
You can put it on a desktop background, printed on your task cork or tattoo it on your skin.
Whatever you want!
But keep it in mind if you want the time you devote to writing your texts not to go directly to the garbage.
When writing, you have to forget about SEO and focus only on your target audience.
1. SEARCH THE TOPIC
Yeah. we put it in capital letters and in the first place. And we do it not only because it’s the first step we have to take before writing the content of our website, but also because if we don’t manage to find out what interests our target audience or ideal client, we’ll hardly be able to write an attractive post either for them or for Google.
When we type it in Google, we look for answers and solutions.
In order to create texts that answer these questions, the first thing you have to identify is the problem of your audience. ie.:
- What worries you?
- What is the coconut hammering?
- What led him to turn on his computer and start diving in the search engine?
Once you’ve identified that concern, think about how you can help solve it and how you can add value through the text you’re going to create. Only in this way will you be able to start writing your content.
But… How do I know what my target audience is interested in?
All you have to do is open your eyes and ears wide. Listen, read, ask… in short, investigate.
Social networks are a tremendous bank of information. There, conversation takes place and you can intercept what worries your ideal client.
Don’t forget the comments either. Both those left on your own blog, if you have one, and those of the competition. You never know what can trigger the spark of inspiration.
If you have a list of subscribers you can use it to ask them what problems arise in their day to day and how you can wire them to create content that is of interest.
There are tools like Google Trends that can help you find out what people are looking for on the Internet.
2. Get a list of keywords
Once you know what you are going to write about you need to define a series of keywords. They are the words that the user uses to look for that information that you are going to write. Without this list, it’s like throwing darts without pointing.
Only by knowing what words people use to search will you be able to use them in your content.
If you use these keywords throughout the text and above all, in the key places that we will show you later in this post, you will have more chances that Google will index your content.
It is not a complicated task if you know the tools at your fingertips. However, it does require time and dedication.
That’s why, when we prepare budgets as a freelance writers, we always ask the client if they already have that list of words or if it’s necessary to do a previous study, since that factor makes the rate vary.
In our daily basis we use different tools as we write, and one of the most common is Google’s Keyword Planner Tool. However, very recently we have discovered another very powerful tool to carry out keyword research called KeywordTool.io thanks again to a twitter follower for suggesting it.
We have tried it in its free version, and although this comes with a lot of features unavailable, you can get an idea of the great potential it offers. One of the things we liked most about this new tool is the “questions” function that gives you the keywords used by the user to search in the form of a question.
Be realistic when betting on your keywords. If you choose keywords with a lot of competition it will be very difficult for you to get between the first results. We advise you to bet on long-tail words first.
3. Format your text
The Internet reader scans and if there is a bunch of words in front of it that there is nowhere to take you for granted that even if you have written the best post in the world, it will leave your page in seconds.
Therefore, it is essential to format your content through titles, bold, italics, underlining, vignettes, numerations, lists…
Don’t overlook these facts:
- Write a title that falls in love at first sight: It is the first thing that the user will read and it is what will encourage him to continue reading. This title or header receives the name H1 in the world of html code and helps to position. Therefore, it is interesting that this headline includes at least one of the keywords you have defined. As we are telling you, SEO helps, although it’s not essential either. We have seen a lot of content positioned on the first page of Google that have not used a single keyword.
- Don’t forget subtitles (H2, H3,…): When it comes to text structure it is also important to define paragraphs and headings. These html tags H2, H3, and successive, correspond to what we could call subtitles of the text. Respect the hierarchy and give them the appropriate format. If you want to expand and clarify information about these HTML tags and their importance for SEO you can read our next article!
- Keep an eye on the density of keywords: Keywords must be disseminated throughout the text in a natural way and integrated into the discourse but without becoming obsessed or looking like a robot. Avoid over-saturation. The best way to do this is to write for your reader forgetting about SEO. When you finish, you will see that you have been integrating those words throughout your speech without realizing it.
- Build relevant links: Link to a source that you consider relevant for the user because it complements and expands the information you give is good practice in the eyes of the search engine. To link do not use the terms “click here”. Use words that describe the information you are going to give, such as “What are the Panda, Penguin and Hummingbird algorithms?”. It is also correct to link to some of your subpages to guide the reader through your website.
- Optimize the URL: Edit it and forget about codes or numbers. Use the words to contribute information to Google and don’t forget to include some keyword. Use between three and five words separated by hyphens. It’s not the same: www.granmarecipes.com/recipe123456 than www.granmarecipes.com/recipe-christmas-cake. Do you see the difference?
- And don’t miss the metatags (Tittle and Description): Metatags are the small extract that Google shows on the results page when we do a search. Don’t copy and paste the first line of the post. Cut it out. You have to make the user fall in love in just 160 characters and convince him to click on your content.
4. A picture is worth a thousand words
Okay… It’s no big deal. But we do have to give the images the importance they deserve, which is a lot.
Selecting a quality photo that illustrates the text and helps define the visual structure of the content will contribute to increase the attractiveness of your post.
But it’s not enough to upload the photo, add it to the post and that’s it.
You have to work on it a little bit for organic positioning. But you will see that with these simple tips you will be contributing to improve the SEO of your website.
- Rename the file: If you are going to upload a photo to the server and the name of the file is “0125597.jpg” or “imagen.jpg” my advice is to change it. The purpose of this change is to help Google identify what appears in that photo by describing it in words. If the image is of a Swiss Army Knife you can rename it “Swiss Army Knife-red.jpg”. Try to include the keyword, don’t overextend yourself and use the hyphens to separate the words.
- Size does matter: If the image file is too heavy the loading of your page will slow down and Google doesn’t like that at all. Adjust the size and quality of the images as much as possible before uploading them to the web. You can also choose to compress them using one of the many applications on the network for this purpose such as Optimizilla or Compressor.io.
- Write the tag Alt: With the intention of making easier the identification of the image by the search engine is very useful to fill in this tag very briefly describing the information contained in the photograph. Do not forget to include any of the keywords selected if appropriate.
Spread, spread, spread. The power of Social Networks is incredible.
Content must be given movement. It’s not enough to hang it up and wait for visitors to arrive. If you limit yourself to that, you may be wasting the work you’ve taken to write that content.
Share it in your networks, use up togs or use the power of e-mail marketing to publicize your new post. There are many possibilities. Join groups on Facebook or Linkedin. Move around Pinterest, Instagram, Twitter and other social networks.
Select which network your target audience moves on and put your content right under their noses.
With the diffusion you will increase the traffic to your website and if your content is attractive and useful the user will share it with their followers increasing the radius of action of your texts.
If you’re tired of Google passing you by, don’t wait any longer to implement these five tips. I assure you that you will be helping Google see the content you have written with better eyes.
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